Corporate objectives: the overall objectives of the organisation that influence the direction of marketing strategy.
Corporate PR: public relations activities focused on enhancing or protecting the overall corporate image of an organisation.
Corporate Objectives - specific, realistic and measurable goals which an organization plans to achieve within a given period of time.
Corporate Patronage Advertising - advertising which encourages customers to patronize the firm.
Corporate objectives can be wide-ranging and include different objectives for different functional areas (e.g., objectives for production, human resources, etc).
Hence there is the use of a mission statement and corporate objectives. Such a strategic view is not common to all approaches. Commonly the organization's size is ignored completely (Dibb 2002).
However, all good plans must support the overall corporate objectives of the organisation, the corporate objectives maybe to be global leader in the next five years, all individual plans must support this.
 See also: Product, Objectives, Market, Marketing, Objective
  
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