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corporate sponsorship
a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc in return for a range of promotional opportunities
corporate umbrella ...
Sponsorship see Corporate Sponsorship. Spot Buy in advertising, the buying of media time in a few selected markets only. Spotter a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
 See also: Cycle, Competitors, Consumer Behaviour, Sender, New Product Development
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