Corporate Vertical Marketing System

Corporate Vertical Marketing System - a system of distribution channel organization in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system.

to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System; Conventional Marketing System; Corporate Vertical Marketing System; ...

See also: Variable, Attitudes, Competition, Marketing, Consumer