Corrective advertising

corrective advertising
marketing definitions
marketing glossary
Definition: Advertisements or messages within advertisements, that the Federal Trade Commission orders a company to run, ...

corrective advertising - An action by the Federal Trade Commission whereby an advertiser can be required to run advertising messages designed to remedy the deception or misleading impression created by its previous advertising.

Corrective Advertising - advertising to correct erroneous claims or misleading messages in previous promotional announcements.

Corrective advertising Advertisements or messages within advertisements, that the Federal Trade Commission orders a company to run, for the purpose of correcting consumers' mistaken impressions created by prior advertising.

See also: Rating, Competitive, Cost, Creative, Manager