Cost-Per-Action (CPA)
online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
cost-per-action (CPA)
Definition
Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial.
cost-per-action (CPA)
Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model ...
High cost-per-action (CPA) - As noted in the Promotion Decisions tutorial, CPA can be an important measure of the success of promotion spending. Since personal selling involves person-to-person contact, the money spent to support a sales staff (i.e.
 See also: Cost, CPA, Marketing, Customer, Market
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