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Cost-per-click

Marketing & Web Cost-per-actionCost-Plus Pricing

Cost-Per-Click: this the dollar amount associated with Pay-Per-Click campaings. This is the amount an advertiser agrees to pay for each click someone makes on a link to their web site, under certain keyword results. Also known as CPC.

 


cost-per-click (CPC) - the cost paid by the advertiser to Google etc per click-through.
CPM - cost per thousand impressions.
customer acquisition cost - the cost of acquiring each new customer.

Cost-per-click (CPC)
The cost incurred to a sponsor when a user clicks on a paid text advertisement.

Cost-per-click (CPC): The price paid each time an ad is clicked.
Cost-per-thousand (CPM): The price for purchasing one thousand ad impressions.

Cost-per-Click (CPC):
System where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as PPC or paid listings.
Cost-per-Thousand (CPM): ...

cost-per-click (CPC) A method of charging for banner advertisements on the Web on the basis of how many viewers click on the ad, rather than charging on a flat rate basis for the advertising space.

cost-per-click (CPC)
The actual dollar value you payfor a click through to a site from an ad
CPC bid ...

Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads.

CPC: Cost-per-click is an Internet marketing formula used to price ad banners. Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. Cost usually runs in the range of $.10 -.$20 per click.

A cost-per-click advertising program that serves your site's ad on a page that contains related content.
PageRank Drain
When a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.

Google Adwords is a cost-per-click (CPC) online advertising program. Essentially that means that you decide upon a keyword that relates closely to your product or service.

Now search ads are almost always priced on a cost-per-click basis, but Google content-network ads can be priced via CPM rates if the advertiser wishes.

PPC: Stands for Pay Per Click and means the same as cost-per-click. See Cost Per Click.
Paid Listings: The listings that Search Engines sell to advertisers, usually through paid placement or paid inclusion programs.

eCPM - Acronym for Effective Cost Per Thousand, a hybrid Cost-Per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand.

A website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings. Hitwise Search Marketing provides guaranteed traffic at competitive cost per click prices.

AdWords: Google's text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost-control features that can set daily budget and limits.

A high Quality Score means that a keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
See also:
CPC
PPC
Google AdWords ...

[edit] Traffic The amount of users that surf to a site [edit] Traffic Estimator Google's AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, ...

Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.

and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad [link:] sales, while Cost-Per-Click ...

See also: Market, Cost, Click, CPC, Marketing