Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM).
Cost Pricing: Markup Method
This pricing method, often utilized by resellers who acquire products from suppliers, uses a percentage increase on top of product cost to arrive at an initial price.
Cost Per Click (CPC)
or... Cost-Equivalent Per Click
Web (Google)
Marketing Terms ...
Definition: The cost, per 1000 people reached, of buying advertising space in a given media vehicle.
Related Articles
A-Z List of Advertising Networks and Affiliate Programs ...
Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link.
Low Cost Marketing Ideas
You want to market your business but you don't want to spend a lot of money.
CPA - Cost Per Action
What is a CPA network?
Cost per action or CPA is a method of monetizing your web traffic. You set up links that go via a CPA network to a sales or subscription page on an advertiser's website.
Cost-Effective
Productive relative to the cost. A good value.
[usage] Properly planned and executed, a public relations campaign can be a very cost-effect way to reach new customers.
Cost-Per-Action (CPA)
online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
the cost advantage one company has over another if it has a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly costs, or similar benefit ...
[edit] Cost Per Action (CPA) the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc.
Introduce Yourself through Low-cost Post Cards
One inexpensive way to get attention is by sending post cards.
Cost Per Thousand
Generally abbreviated as "CPM". ("M" is the roman numeral for 1,000.) This is used when quoting costs of a number of different media: 1,000s of banner ad impressions on the Web; 1,000s of viewers for a television commercial; 1, ...
Cost Efficiency
The relationship between a medium's(or a media schedule's) audience and the cost of using that medium (or media schedule)to reach a specific audience.
cost per action (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call.
Cost per lead (CPL): The price that an advertiser pays for each lead they receive.
Cost per Thousand (CPM): The cost per thousand impressions.
Cost-Per-Click: this the dollar amount associated with Pay-Per-Click campaings. This is the amount an advertiser agrees to pay for each click someone makes on a link to their web site, under certain keyword results. Also known as CPC.
Cost Per Click (CPC): A method of pricing online advertisements. Advertisers pay the publisher an amount based on the number of clicks an ad receives.
Cost-per-click (CPC)
The cost incurred to a sponsor when a user clicks on a paid text advertisement.
Cost : The total amount you pay over the duration of time being reported. This is calculated by multiplying the bid price and total number of clicks.
Cost-per-click (CPC): The price paid each time an ad is clicked.
Cost Per Action (CPA)
CPA is the acronym for "Cost Per Action" and is defined as the cost to an advertiser for a specific action taken by a user who has responded to an ad.
Cost Method of Accounting Requires the retailer's cost of every item to be recorded on an accounting sheet and/or coded on a price tag or merchandise container.
Cost Per Click (CPC) - this is the price charged to an advertiser everytime a visitor clicks on their advertisement or link. Advertisers often set a daily budget and if this budget is reached then their ad is removed for the rest of the day.
Cost-per-Thousand (CPM):
System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action.
Cost per thousand (CPM)
A standard way to compare costs. The entire promotional cost of a mailing package is divided by one thousand.
Cost per Thousand
The cost for each thousand impressions of your ad.
CPA - (Cost Per Action)
The price paid for each visitor's actions from a paid search.
Cost Per Click (CPC)
The amount of money you pay to a search engine for one click on your ad.
Cost Per View/Cost Per Impression ...
Cost per Click (CPC): The amount you pay when a surfer clicks on one of your listings.
Cost Per Thousand(CPM): The amount you pay per 1,000 impressions of a banner or button.
Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial.
Cost Per Thousand (CPM)
The cost of reaching 1,000 homes or individuals with a specific advertising message. CPM is a standard advertising measure to compare the relative cost efficiency of different programs, stations, or media.
Cost Per Acquisition - Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.
Cost Per Thousand (CPM): The cost metric for 1,000 banner advertising impressions. The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $10 CPM equals $.01 per impression.
Cost Per Point - An advertising cost calculated by dividing the cost of one or a series of commercial by the size of the audience, expressed in rating points.
Cost per Impression (CPM) - A common internet marketing cost structure, especially for banner advertising. You agree to pay a set cost for every 1,000 Impressions your ad receives.
Cost per Acquisition (CPA)
Also Cost per Action. A form of advertising based on a transaction rather than impressions or clicks. Used widely in affiliate marketing. The CPA is the agreed rate for the campaign.
Cost Per Interview (CPI):
The dollar value of completing an interview in a survey research project.
Cost Per thousand Criterion - a measure for comparing the cost effectiveness of media vehicles, calculated by dividing the cost of an advertisement in a particular medium by the number of thousands of its circulation.
cost-per-click (CPC) A method of charging for banner advertisements on the Web on the basis of how many viewers click on the ad, rather than charging on a flat rate basis for the advertising space.
cost efficiency - A measure of media effectiveness based on a comparison of potential or actual audience and the cost for placement, usually expressed as cost-per-thousand households or persons.
Cost leadership
A strategy of producing goods at a lower cost than the competition. This usually requires the business to enjoy higher economies of scale or have some kind of productivity advantage
Cross-selling ...
Cost Per Click: How much does it cost to get a click through to your site.
Cost Leadership.
The low cost leader in any market gains competitive advantage from being able to many to produce at the lowest cost.
CPA (Cost per Action):
CPA goes one step further than CPC (Cost per Click) or PPC (Pay per Click). In a CPC/PPC campaign the advertiser has to pay whenever a user clicks on his ad and is directed to his website .
CPI (Cost Per Inquiry) " The cost of your campaign divided by the number of inquiries you receive. This tells you how much you have spent to acquire one inquiry or potential buyer.
CPI (Cost Per Interview)
This cost is determined by dividing the number of completed interviews into the total budget for a project.
CPC - Cost Per Click
Payment method where the client pay on a "per referral" basis.
CPI: (Cost Per Impression)
Phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign.
Actual Cost Per ClickThe actual cost that an advertiser pays for a click. Most PPC ad services offer the advertiser the minimum possible cost-per-click that will maintain their ad position.
CPM (or Cost per thousand) - The term CPM commonly refers to the cost of 1 name out of 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per e-mail address.
current cost accounting Method that adjusts all items in a financial statement to factor out the effects of inflation.
Cost per thousand (CPM) - This is an industry standard which represents the cost per 1000 people reached during the course of an advertising campaign.
Cost: Professional Interviewer expensive.
Interviewer bias.
Can be slow and time consuming.
People not at home.
Invasion of privacy.
cost-per-sale (CPS)
Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate
cost per thousand impressions (CPM) ...
Cost per Acquisition. Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users.
CPA Offers ...
Cost per click - a term used for online advertisements
CRM
Customer relationship management, management of the sales funnel ...
COST PER CLICK (CPC)
Very rarely used, but still often requested. Ex: A $5 CPC means that for every click advertisers receives on their online ad, they are paying $5 for it.
Cost Per Action or Acquisition. Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved. Sometimes called cost per acquisition.
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CPC ...
cost per click - advertisers are only charged when ads are clicked on
CPM - advertisers are charged a certain amount per ad impression. Advertisers can target sites based on keyword, category, or demographic information.
AdSense ad formats include ...
cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Cost rank (Crank)
Ranking of publications by their coverage, cost per thousand, audience composition, etc., against a defined target group.
 See also: Market, Marketing, Product, Customer, Offer
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