Cost Leadership
The strategy of producing goods at a lower cost than one's competitors ...
Cost Leadership.
The low cost leader in any market gains competitive advantage from being able to many to produce at the lowest cost.
- Cost leadership - the company tries to achieve lowest costs of production and distribution
- Differentiation - making use of specific marketing mixes
- Focus - paying attention to a few market segments ...
Strategy one: Cost Leadership.
This strategy involves the organisation aiming to be the lowest cost producer within their industry.
Generic strategies: three broad strategic options that set the direction for more detailed strategic planning: cost leadership, differentiation and focus.
 See also: Leader, Leadership, Cost, Competitive, Marketing
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