cost of sales
a relative measure of internal costs, the cost of sales, expressed as a percent, is calculated by dividing the total sales dollar volume sold by the sales force into the total compensation cost of the sales force ...
Out-of-Stock Costs - the cost of sales lost when a particular item is not available when ordered by a customer.
Out-Suppliers - suppliers with whom the buying organization has not had dealings previously and therefore considers risky.
They have every right to, since the cost of sales is lower online. A catalog mailing might cost $10 for each buying customer (50 cents times 20 catalogs per order). Even an unsuccessful online store does better than that.
 See also: Opportunity, Cycle, Combination, Offer, Attribute
  
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