Cost Per Conversion
Total ad cost divided by the number of conversions during a specific time frame. Conversions can be any desired action and include online purchases, completing a contact form, an incoming telephone call, etc.
CPC: (Cost per Conversion)
Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions.
Cost Per ConversionThe click costs required to actually deliver a conversion, (i.e. total click cost divided by total conversions).
47 per click to get a sale your cost per conversion is $2.35. With a profit of $17.65 you would have a high conversion rate. The higher the conversion rate the better your advertising campaign is working.
 See also: Rough, Results page, CTR, Advertiser, Impressions
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