Cost per inquiry

cost per inquiry
marketing glossary
marketing definitions
Definition: The cost of getting one person to inquire about your product or service. This is a standard used in direct response advertising.

CPI (Cost Per Inquiry) " The cost of your campaign divided by the number of inquiries you receive. This tells you how much you have spent to acquire one inquiry or potential buyer.

Cost per inquiry The cost of getting one person to inquire about your product or service. This is a standard used in direct response advertising.

CPI Cost per inquiry CPO Cost per order CPU Central Processing Unit. The heart of a mainframe.

Cost per inquiry (CPI)
Another name for cost per lead.
Cost per lead (CPL) ...

Your objective in an inquiry advertising program (the two-step advertising method) is to "balance" an advertising/fulfillment cost per inquiry and an order conversion rate at levels that result in your profitably bringing on new customers.

This can range from showing how many more prospects you reached with your marketing messages to indicating the improvements that have been made in cost per impression, cost per inquiry, cost per attendee or cost per qualified lead.

This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of a advertisement. Also known as cost per inquiry (CPI).

See also: Inquiry, Cost, Customer, Per inquiry, Advertising