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Cost Per Rating Point (CPP) - Definition of Cost Per Rating Point (CPP) ...
Cost per rating point (CPP) The cost, per 1 percent of a specified audience, of buying advertising space in a given media vehicle.
Cost per rating point (CPP)
The cost to reach one percent of a specified target audience (e.g., men 18-34) with an ad in a given broadcast media vehicle.
Cost per sale (CPS) ...
 See also: Vehicle, Marketing, Advertising, Audience, Budget
  
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