Counter advertising

counter advertising
marketing glossary
marketing definitions
Definition: Advertising that takes a position contrary to an advertising message that preceded it.

Counter Advertising - advertising sponsored by pressure groups in opposition to certain products.

Counter advertising - Advertising that takes an opposing position to an advertising message that preceded it. May be used as a corrective measure to counter an another party's advertising.

Counter advertising Advertising that takes a position contrary to an advertising message that preceded it.

See also: Research, Marketing, Strategy, Service, Advertising