Coupons
Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase.
Coupon Code:
A method of offering selected customers a bonus in form of a discounted sales price as an incentive to buy a product /service.
Coupon
A promotional piece intended to be filled in by the inquirer or customer and returned to the advertiser.
Creative
All elements of a direct mail package, including copy, font style, images, colours, etc.
Coupon " Reply form within the design of a printed ad. May also refer to a reply card in a direct mail package.
Coupons: a form of sales promotion consisting of printed vouchers, distributed in a variety of ways, that allow a customer to claim a price reduction on a particular product or at a particular retailer's stores.
coupon
form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered "cents-off" the next purchase upon presentation of the coupon
CPT ...
Coupons: A promotional device used by marketers to increase sales or store traffic by offering a discount when the coupon is redeemed.
CPM: Cost per thousand.
CPO: Chief privacy officer.
cross-ruff coupon - A coupon offer delivered on one product that is redeemable for the purchase of another product. The other product is usually one made by the same company but may involve a tie in with another manufacturer.
(i) Vouchers and coupons, often seen in newspapers and magazines, on packs.
(j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.
Sales Promotion a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on; one of the four major elements (with advertising, ...
Usually a coupon or other promotion found in a magazine or newspaper. The least expensive way to distribute coupons. Flat file Another name for a sequential name file. Contrasted with a database file (not flat because of the indexes).
For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience.
One way to get people to switch to our brand is to use temporary price discounts and coupons; however, when consumers buy a product on deal, ...
Fulfillment house A coupon clearing house. A company that receives coupons and manages their accounting, verification and redemption.
Other types of co-ops also exist which include mail order and direct response offers, but instead of the package goods coupons, local coupons are included (i.e. station, etc.).
A promotion, such as a cents off coupon, that attempts to induce a repeat purchase of the product. The promotion is typically included inside the box so it can only be used on a future purchase, not the one that delivered the promotion.
Marketing campaigns that involve coupons, discounts or time-limited offers can also generate product interest.
Definition: Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Groupon provides to its subscribers a group coupon - Groupon - that is valid with participating,often local, retailers provided a minimum threshold number of subscribers have signed up for the offer.
00, and discounted by means of coupons
Promotion: television and radio commercials, magazine and newspaper ads, and a website; these use bright colors and happy music, perhaps an animated cartoon character for a fun and family-friendly attitude ...
A range of techniques used to engage the purchaser. These may include discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship.
Consumer stimulants - Promotional devices. such as coupons and samples, designed provoke a short-term increase in sales.
When a product is new the organisations objective will be to inform the target audience of its entry. Television, radio, magazine, coupons etc may be used to push the product through the introduction stage of the lifecycle.
A system for mailing advertising (typically couponed advertising) to specific geotargeted areas.
affidavit ...
direct marketing: Advertising that involves a "direct response" (which is an equivalent term) from a consumer - for instance an order form or coupon in a book-review section or in the back of a book, ...
Below the Line
A term applied to marketing that carries a response mechanism. This includes coupons, DRTV and telemarketing (verbal responses).
Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing.
Here are a few common example desired goals ...
Promotions - Communications activities, excluding advertising, that call attention to a product or service by creating incentives. Contests, frequent buyer programs, unique packaging, and coupons are all examples of tools commonly used in promotions.
This can be useful for banners advertising free registrations, contests, coupons or other special offers the advertiser does not want to put on the sites main page. Can also help track click throughs.
As or more important is to define the campaign success criteria up front so that acheivable business goals are part of the score card (.e.g. number of web coupons redeemed, incemental sales as a result).
[edit] Cost Per Action (CPA) the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc.
 See also: Market, Offer, Marketing, Product, Sales
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