Mass Coverage - The mass coverage (also known as intensive distribution) strategy attempts to distribute products widely in nearly all locations in which that type of product is sold.
Coverage
At its simplest means the geographic extent of a medium within an area. 'Coverage' is also used to describe the extent of a medium reach into a particular target group.
Coverage
The percentage of homes or persons receiving a particular broadcast signal within a specific geographic area.
Credit
A cash deduction for the loss of advertising time when a commercial is not aired or is improperly scheduled.
Coverage ; the percentage of a population group covered by the Internet.
Coverage Area Rating - The estimate of the size of the audience relative to the total number of homes or people that can receive this channel. Coverage Area Ratings are used for each individual cable network.
coverage - A measure of the potential audience that might receive an advertising message through a media vehicle.
CPM - Cost Per Thousand ...
Market coverage: ensuring that the product is made available through appropriate intermediaries so that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, ...
Coverage - A measure of a media vehicle's reach within a named geographic area.
CPM - Cost per thousand impressions.
Creative - Member of an advertising agency's team responsible for generating ideas, copy or visuals.
Coverage
Percentage of number of individuals in a specific target group/geographic area reached by publication or combinations of publications.
Synonym: Collateral, Leave-behinds, flyers Sales Coverage Model First used in his book, "The Fundamentals of Business to Business Sales and Marketing," John Coe discusses his 5-step process that integrates the tools and techniques of direct More.
Public relations (the firm's staff provides information to the media in the hopes of getting coverage).
A great way to get press coverage, articles, and possible partnerships all rolled in one is hosting a contest. For example, a marketing professional and graphic designer team up to create a marketing makeover contest.
Not surprisingly, this issue, which has been gaining front-page coverage in many of the nation's direct marketing trade publications, has also caught the eye of the country's politicians.
Paid-Up Policy: In long-term care insurance, it is generally the operation of a nonforfeiture feature under which the insured's coverage continues for some period based on the amount of premiums paid when the policy lapses.
BuzzOpportunities - Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand.
Medium level of involvement to justify cost and coverage of telephone.
Identification of alternatives. Which companies are offering the most suitable packages? ABC inc. or XYZ inc.?
Make decision. Go with service XYZ inc.
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News conference - A media event staged by an individual or group wishing to attract media coverage for an item of news value. Television stations and networks especially value news conferences as source of "news" footage.
Intensive distribution aims to provide saturation coverage of the market by using all available outlets
Internal marketing ...
INK (slang) - Print publicity; press coverage. Michael J. Motto Public Relations gets its clients lots of good "ink." ...
a customer with branches or sites that constitute a nation-wide coverage
national account marketing ...
Knowing the target market for your event will clue you in on how and where to promote the event, such as from which media outlets you should seek coverage, which online and offline publications are best for purchasing advertising space, ...
B2B: business to business, business to inter - enterprise Business connections implemented between two companies to coverage business between them with third parties. B to C represent 80% of trades.
Also called a news release, this is an electronic or paper document issued to the media with the intention of gaining news coverage. It follows established layout guidelines.
to the top
Primary Research ...
The secondary listings serve as a backup to enhance the search coverage... or as a premium (paid) service to enhance the search engine's revenue. These additional listings may or may not be clearly distinguished as being outside the primary results.
The Nurit 8000 is the premier wireless credit card processing terminal on the market. The Nurit 8000 operates on the reliable Cingular network allowing coverage throughout the country. With the Nurit 8000, you are always ready to accept credit cards.
A term coined by Suasion Resources to describe its proprietary alternative to traditional public relations, a cost-effective method that uses highly concentrated efforts to garner targeted media coverage.
Media Strategy ...
The reason for this was that at the time when pixels still were available there was huge media coverage and immense traffic which resulted in temporary Google PageRank (PR) of 8 for the Milliondollarhomepage.
You could join an established cause or you could simply organize your own event. A dentist donated one day of his time to give free fillings to children of single mothers just before Christmas. He received front-page coverage.
 See also: Offer, Market, Click, Needs, Marketing
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