Creative strategy

creative strategy
marketing definitions
marketing glossary
Definition: An outline of what message should be conveyed, to whom, and with what tone.

creative strategy - A determination of what an advertising message will say or communicate to a target audience.
creative tactics - A determination of how an advertising message will be implemented so as to execute the creative strategy.

Creative strategy - Outline of the message to be delivered, to whom, and in what tone. Constitutes the guiding principles for all creatives working on an account.
Customer acquisition cost - The average cost of acquiring a new customer.
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Copy platform See Creative Strategy, below. Copy testing Research to determine an ad's effectiveness, based on consumer responses to the ad.

See also: Service, Research, Market, Creative, Feature