Creatives
Definition of Creatives
Creative Strategy
Definition of Creative Strategy ...
Creatives - Unique words, design and display of a paid-space advertisement. In paid search advertising, creative refers to the ad's title (headline), description (text offer) and display URL (clickable link to advertiser's web site landing page).
" Creatives The art directors and copywriters in an ad agency. Crop To eliminate or cut off specific portions of a photograph or illustration.
The first internal agency team members to see the brief tend to be the creatives and the media planners. The brief contains a 'proposition' that the client wishes to communicate to the target audience.
An informal un-conference which brings techs, creatives and geeks together - this is where all the good stuff happens - keep an eye on the Quirk site for the next event in your area.
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Basic Phones ...
Creative strategy - Outline of the message to be delivered, to whom, and in what tone. Constitutes the guiding principles for all creatives working on an account.
Customer acquisition cost - The average cost of acquiring a new customer.
D ...
The agency did not take the small gig seriously and this was demonstrated by inattention to the account and (it seemed) putting their most junior creatives on the case.
 See also: Product, Creative, Customer, Image, Service
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