Cross-Sell The process of selling similar priced products, accessories and services to customers. See also: Up-Sell
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Cross-Selling
Encouraging existing customers to buy other products and services (as opposed to buying more of what they bought before).
Contributed by: MarcommWise Staff
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Cross-selling
Using a customer´s buying history to select them for related offers, e.g. a car alarm for new car buyers.
Cross-sell - It is a practice of suggesting related products or services to a customer who is considering buying something.
Cross-selling/Up-selling/Switch-selling opportunities Customer drift Sales performance Customer trends Customer margins
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Cross-Selling Encouraging customers to buy products from other departments or categories Custom report A database report designed by the marketing staff which exactly meets the marketing needs of the company.
Cross-Selling The marketing of products, services or accessories to customers who have shown an interest in, or previously purchased, similar good or services. CTR Click through Rate.
Because it focuses on timing, EBM excels at promoting consumables, add-ons like extended warranties, and cross-selling related products. Best of all, all messaging is automated.
If you can't upsell more costly versions of your product, or cross-sell upgrades, other products, training, support, or whatever...think it through carefully before you go into the mail.
Strategy for assuring customers a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
This naturally ties in to up-sell or cross-sell opportunities, like "Need batteries for your Olympus D-550 digital camera?" Don't forget to link directly to the page on the site that corresponds to the product or service you are trying to up-sell.
 See also: Customer, Market, Service, Marketing, Sales
  
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