Cross-Selling
Encouraging existing customers to buy other products and services (as opposed to buying more of what they bought before).
Contributed by: MarcommWise Staff
Customary Pricing ...
Cross-selling
Using a customer´s buying history to select them for related offers, e.g. a car alarm for new car buyers.
Cross-selling/Up-selling/Switch-selling opportunities Customer drift Sales performance Customer trends Customer margins
[edit] Campaign Management ...
Cross-Selling Encouraging customers to buy products from other departments or categories Custom report A database report designed by the marketing staff which exactly meets the marketing needs of the company.
Cross-Selling The marketing of products, services or accessories to customers who have shown an interest in, or previously purchased, similar good or services. CTR Click through Rate.
When executed correctly, it can improve customer loyalty, increase cross-selling, and promote positive word-of-mouth. Data-mining Using technology to break down information, often used to aid forecasting and prediction of marketing data.
Because it focuses on timing, EBM excels at promoting consumables, add-ons like extended warranties, and cross-selling related products. Best of all, all messaging is automated.
Eighty-five percent of companies surveyed by the Direct Marketing Group say that direct mail best drives companies' prospecting and selling campaigns. Cross-selling, customer retention and renewal, ...
 See also: Market, Customer, Marketing, Sales, Cross-sell
  
|
RSS
