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CTR (Click Through Rate) The rate of web ads clicked on to total ads displayed. A typical CTR is 0.5 percent (1 in 200). The click-thru ratio of an advertising creative is one measure of its More.
Mecklermedia Corporation, based in Westport, CT, produces magazines, newsletters, database directories, trade shows, and professional books on virtual reality, electronic media, and Internet World magazine, a commercial magazine covering the Internet.
Wood, Elizabeth J. Strategic Marketing for Libraries: a Handbook. Westport, CT: Greenwood Publishing, 1988.
 See also: Field, Market, Marketing, Sales, B2B
  
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