4. Need for cues
Most people will view others' behavior and infer what they feel and think. Clothing plays an important role in presenting image of a person. People quickly judge others by the clothing they are wearing and the vehicle they drive.
The same is true of packaging that relies on standard category color cues and generic verbal messages.
mnemonics - Basic cues such as symbols, rhymes, and associations that facilitate the learning and memory process.
Unaided Recall/Awareness
A respondent's recall of a brand name, commercial, etc. without any cues or prompts from the interviewer. The answer list is not read.
Assess the Prospect - Throughout the presentation the seller will use techniques, including interpreting non-verbal cues (e.g., body language), to gauge the prospect's understanding and acceptance of what is discussed.
 See also: Market, Marketing, Product, Consumer, Customer
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