Cultural Values - ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Culture - the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
Cultural values and beliefs are not stagnant; these do evolve and change. However the pace of change will differ depending on the level examined. At the broad cultural level changes often evolves slowly.
Therefore open discussion albeit in forums or web casts could see an infringement of cultural values (Can 1999).
 See also: Marketing, Consumer, Culture, Tactics, Tactic
  
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