Cumulative Audience (CUME)
It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe.
cumulative
a type of performance cycle when the performance of the incumbent is measured over subsequent performance periods (e.g. performance is cumulative because it is measured from the start of the quarter to date, but paid monthly), ...
Cumulative Quantity Discount - a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased.
Accumulative audience: See Cumulative audience.
Across the board: A program that is broadcast at the same timeperiod every day (see Strip).
Cume or Cumulative Audience - The non-duplicated audience for one or a series of TV programs or time-periods. It is expressed as a percentage of a given universe.
Non-Business Marketing see Non-Profit Marketing Non-Cumulative Quantity Discount a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
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Suppose, for example, that cumulative inflation between 1960 and 2007 has been 1,000%--that is, on the average, it costs ten times as much to buy the same thing in 2007 as it did 47 years earlier.
Cumes An abbreviation for net cumulative audience. Refers to the number of unduplicated people or homes in a broadcast program's audience within a specified time period. This term is used by A.C. Nielsen.
Cumulative length of the multiple channels.
Types of intermediary (see later).
Number of intermediaries at each level (e.g. how many retailers in Southern Spain).
Which companies as intermediaries to avoid 'intrachannel conflict' (i.e.
cume - A term used for cumulative audience, which is the estimated total number of different people who listened to a radio station for a minimum of five minutes during a particular daypart.
Branding: A traditional advertising method used to elicit a latent response from a target based on cumulative impressions and positive reinforcement. The most successful brands are considered "trustmarks" and enjoy loyal, lifelong customers.
As with space advertising, there is a cumulative effect to being in a card deck with some consistency.
Relational Capital The cumulative trust, experience, and knowledge that forms the core of the relationship between businesses and their customers. Relational capital keeps customers from abandoning a More.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Revolving Credit Account Allows a customer to charge items and be billed monthly on the basis of the outstanding cumulative balance.
ROA See Return on Assets.
Probit Model: A model used in regression analysis with binary response data. Similar to a logit model except it uses a cumulative normal curve rather than a logistic curve.
The cumulative searches on these "long tail" terms can be a very large number. The long tail contains many simple variations and refinements of the general, short, and often somewhat ambiguous terms that have the highest volume.
Used to describe local, special-interest programming that is designed for small, select audiences.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network
Media outlets whose audiences are nationwide.
Discounts on Cumulative Purchases - This method allows the buyer to receive a discount as more products are purchased over time.
 See also: Market, Sales, Service, Marketing, Research
  
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