Cumulative Audience (CUME)
It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe.
Accumulative audience: See Cumulative audience.
Across the board: A program that is broadcast at the same timeperiod every day (see Strip).
Cume or Cumulative Audience - The non-duplicated audience for one or a series of TV programs or time-periods. It is expressed as a percentage of a given universe.
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Cumes An abbreviation for net cumulative audience. Refers to the number of unduplicated people or homes in a broadcast program's audience within a specified time period. This term is used by A.C. Nielsen.
cume - A term used for cumulative audience, which is the estimated total number of different people who listened to a radio station for a minimum of five minutes during a particular daypart.
CUME: A broadcast (radio/TV) term that is shorthand for 'net cumulative audience' over a 4-week timespan, based on the total number of unduplicacted people reached.
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Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Used to describe local, special-interest programming that is designed for small, select audiences.
Net unduplicated audience
The combined cumulative audience exposed to an advertisement.
Network
Media outlets whose audiences are nationwide.
 See also: Research, Cumulative, Rating, Audience, Market
  
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