custom marketing marketing activity in which a company attempts to satisfy the unique needs of every customer, also called market atomisation strategy, see disaggregated market, complete segmentation, and customised marketing mix customer ...
Market Atomisation Strategy see Complete Segmentation; Custom Marketing.
Bid: Estimated price to conduct a custom marketing research project, given a set of requirements and/or specifications. Bimodal: A distribution in which frequency curve has two peaks. A single peak is called a Mode.
See also: Marketing, Market, Attribute, Target, Cost
 
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