Appended Data process whereby a customer file has data appended to it (such as age, income, home value) from some external data file. See overlay. ASCII American Standard format for data storage on magnetic media (tape or disk).
Lesson is, build your database so you can properly "version" your copy and your offers for subsequent mailings to a customer or former customer file. Otherwise, what's it for?
Therefore he proposed a JV between these two companies where the one would make it's customer files accessible to the other and in return would receive a commission for every resulting sale.
 See also: Offer, Market, Customer, Good, Marketer
  
|
RSS
