A customer group within the market that has special characteristics which are significant to marketing strategy
Market segmentation ...
Marketing Cost Analysis a tool used in marketing planning in which the costs associated with selling, billing, warehousing, promoting and distributing of certain products or product groups, or to certain customers or customer groups, ...
Existing Customers are by far the most important of the three customer groups since they have a current relationship with a company and, consequently, they give a company a reason to remain in contact with them.
Target Market The customer group that a retailer seeks to attract and satisfy.
Terms of Occupancy Include ownership versus leasing, the type of lease, operations and maintenance costs, taxes, zoning restrictions, and voluntary regulations.
The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.
[1] The strategy of targeting small and specialised customer groups in such a way that bigger companies will not find it worthwhile to retaliate.
[2] Unconventional marketing intended to get maximum results from minimal resources.
Marketing and Sales: Marketing must make sure that the product is targeted towards the correct customer group.
- The timing - What months are best for the specific product or service? What’s the ideal time between efforts for particular prospect and customer groups?
A Cure for What Ails You ...
a tool used in marketing planning in which the costs associated with selling, billing, warehousing, promoting and distributing of certain products or product groups, or to certain customers or customer groups, ...
Because of costs of administration are high, these costs, when spread over a small amount, will amount to a large percentage. Further, because the customer groups in question tend to have poor credit ratings with high anticipated rates of default, ...
 See also: Customer, Market, Offer, Product, Marketing
  
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