Since customer requirements are so rigorously defined, benchmarking improves customer orientation.
It focuses upon the processes that improve results - not simply results.
Performance measures are often improved as a result of benchmarking.
Retailing Concept Comprises these four elements: customer orientation, coordinated effort, value-driven, and goal orientation.
Retailing Effectiveness Checklist Lets a firm systematically assess its preparedness for the future.
answers the question "what business are we in?", the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose
corporate objectives ...
Corporate Mission Statement - the answer to the question "What business are we in?"; the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
 See also: Management, Service, Communication, Market, Consumer
  
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