customer retention
means simply keeping customers and not losing them to competitors, companies realise that it's far more expensive to find new customers than keep existing ones, ...
2. Customer Retention - Our customer returns to us and buys for a second time. We keep them as a customer. This is most likely to be the purchase of a similar product or service, or the next level of product or service.
Customer Retention - maintaining the existing customer base by establishing good relations with all who buy the company's product.
In order to calculate the Lifetime Value, the company needs to determine the cost of customer acquisition, and the cost of customer retention, the average lifetime of a customer, and the average value the customer provides over its lifetime.
BUZZWORD - A word or phrase that takes on added significance through repetition or special usage. "Customer Retention Program" has become a buzzword among retailers.
Eighty-five percent of companies surveyed by the Direct Marketing Group say that direct mail best drives companies' prospecting and selling campaigns. Cross-selling, customer retention and renewal, ...
Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, ...
 See also: Marketing, Market, Service, Customer, Services
  
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