Brand attributes can be either negative or positive and can have varying degrees of relevance and importance to different customer segments.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
Some customer segments value certain product attributes more than others.
Niche Retailing Enables retailers to identify customer segments and deploy unique strategies to address the desires of those segments.
Nondisguised Survey A technique in which the respondent is told the real purpose of a research study.
Action Steps to Take Now
1) Evaluate each customer segment you target -- do you understand what they do, read, see. What is their day-to-day life like?
Dynamic Content: The ability of an email marketing solution - either outsourced or in house - to deploy highly targeted messages to very numerous yet small customer segments based on business rules associated with its database.
Customer Relationship Management (CRM): A business strategy designed to optimize profitability, revenue and customer satisfaction by organizing the enterprise around customer segments, ...
Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, ...
Retail chains, for example Argos, besides using the shops to distribute their products, quite often also use catalogue selling. The main purpose of multi-channel marketing is to more effectively reach different customer segments ...
 See also: Customer, Company, Sales, Market, Segment
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