customised marketing mix
in international marketing, a marketing program uniquely designed for a particular country, see complete segmentation, custom marketing, and disaggregated market
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Disaggregated Market - a market in which separate products must be made for each customer because each has different needs; also referred to as Complete Segmentation. See Customised Marketing Mix; Market Atomisation Strategy.
See Customised Marketing Mix; Market Atomisation Strategy. Discontinuous Innovation entirely new-to-the world products made to perform a function for which no product has existed previously.
 See also: Promotion, Research, Objectives, Segment, Retailer
  
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