Cut-Through: With the volume of ads in the marketplace, the aim of every brand is to be noticed or gain "cut-through".
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Cut Case An inexpensive display, in which merchandise is left in the original carton.
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cut-in - A locally aired television commercial which mechanically replaces a network originated announcement. The premium cost paid for cut-ins is often justified in copy test situations.
CUT (Concept-Usage Test): A European term. A concept is used to identify those interested in a product, and then the product is placed in those households for in-home usage testing.
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2) Cut out the institutional advertising in favor of more highly targeted efforts. View every ad as a direct-response vehicle, and make them work hard for you by spelling out your value proposition and including a compelling call to action.
Die Cut The process of using a sharp, metal die to cut irregular shapes out of paper or vinyl. Those small slits in your brochure that hold your business card are die cuts. Marketing Strategy: More.
Cut the size of you ad size in half, and save 50 percent. Double the size of your headline. If you then buy a premium placement (about 15 percent extra), you still save 35 percent and have an ad that might really get noticed.
If you cut and paste from Microsoft Word, there is always a chance that some formatting will not carry over into HTML very well. This is most often seen in the case of Auto formatting, when MS Word converts common keystrokes into symbols.
Die Cut A mechanical process for cutting, scoring, and creasing a finished print or card stock.
Rough cut
A preliminary arrangement of film or tape shots that are roughly edited together, sometimes without voice-over or music, for evaluation in the early stages of editing.
Run of site (ROS) ...
Tearsheet
A page cut from a magazine or newspaper that is sent to the advertiser as proof of the ad insertion. Also used to check colour reproduction of advertisements.
Harvest Strategy a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share.
Although families can cut down on the quality of the food they buy-going with lower priced brands, for example-there are limits to the savings that can be made without greatly affecting the living standard of the family.
Free-Standing Inserts (FSI) - Here coupon placement occurs loosely (i.e., inserted) within media, such as newspapers and direct mail, and may or may not require the customer to cut away from other material in order to use.
So brand loyal consumers such as sports fans are now able to buy directly from their preferred club, which pockets the entire profit without having to give a cut to intermediaries.
Wholesalers e.g. C and S wholesale Grocers.
A web press package is one that's printed on a single, continuous roll of paper, then cut and folded into a direct mail package.
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share ...
[Coupon is from Old French colpon = a piece cut off; colper = to cut;
Code comes from Latin codex, caudex = tree trunk, book (as books were originally made from wooden tablets)]
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While there is much gray area between the two extremes, in their most clear cut forms the terms are very different. Spamming involves getting a site more exposure than it deserves for its keywords, leading to unsatisfactory search experiences.
Bleed - An area beyond the artwork which is cut off after printing. If any image is right to the edge of artwork, a 3mm ‘bleed’ ensures that no white of paper is showing if the guillotine is slightly off.
Connecting a Bias Strip to a Quilt
How to Cut Fabric on the Bias
How to Attach a Bias to Your Quilt
How to Set Bias for Left Power Tube of Amplifier ...
Since then, its new, young management team has successfully streamlined services and cut costs. Siberia is now Russia's largest domestic airline with over 150 daily flights to more than 70 destinations.
Funders often cut the library budget first, in favor of other agencies such as police and fire or other seemingly, more necessary agencies.
It involves the survey respondent being handed either a complete or 'cut-down' issue of a specific publication, asking the respondent to inspect that issue and then asking whether he/she had read that particular issue or not.
Segmentation: Data processing allowing to cut a population or a market according to discriminates criteria.
Extinction pricing has the overall objective of eliminating competition, and involves setting very low prices in the short term in order to ‘under-cut’ competition, or alternatively repel potential new entrants.
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Apart from reduced return rates, the company saw signs that the uptake of data services like e-mail and mobile Web access improved in the trial cities. As competition has cut into margins on the voice side, ...
Extending the product line: adding further product items into a product line to extend coverage of the market, for instance introducing a bottom of the range cut-price version of a product, ...
Trim Size " Size of a printed piece after it has been printed on a larger sheet then cut to its final size.
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signature: A group of book pages that have been printed together on one large sheet of paper that is then folded and cut in preparation for being bound, along with the book's other signatures, into the final volume.
Reevaluate: some people leave feedback on their purchases . If a person is enthusiastic about your brand they may cut your marketing costs by providing free highly trusted word of mouth marketing.
 See also: Market, Marketing, Product, Customer, Service
  
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