Dagmar

dagmar
marketing glossary
marketing definitions
Definition: A process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met.

DAGMAR
Defining Advertising Goals for Measured Advertising Response - a model for planning advertising in such a way that its success can be quantitatively monitored ...

DAGMAR - acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.

DAGMAR (defining advertising goals for measured advertising results)
Refers to a process of establishing goals for an ad campaign in a way that makes it possible to determine whether or not the goals have been met.
Daypart ...

DAGMAR - An acronym that stands for defining advertising goals for measured advertising results. An approach to setting advertising goals and objectives developed by Russell Colley.

See also: Advertising Goal, Advertising, Model, Prospect, Data