Data Collection: Primary Research Methods
In this tutorial we continue our discussion of how marketers collect research data by examining the methods used for collecting primary data.
Data Transfer
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Data Protection Act
A law which makes organisations responsible for protecting the privacy of personal data.
Affiliate data feeds are provided by merchants to affiliates to better promote and sell their products. Data feeds are converted into individual products and include descriptions, links for images, links for visitors to click, pricing and more.
Data Stores contain data on every aspect of the customer, and the Customer Life Cycle (CLC). For example, an organisation keeps data on the products you buy, when you buy them, and where they are sent.
data base marketing
the use of large collections of computer-based information in marketing; the database listings may be reference databases containing information on specific topics; ...
Data Protection:
National and international laws that cover the appropriate and required methods to be used in protecting data privacy.
Data Warehousing A new advance in data-base management whereby copies of all the data bases in a company are maintained in one location and can be assessed by employees at any locale.
Data Mining
The process of analyzing large amounts of data for patterns. This process can be used to predict buying habits, credit card purchases and cross sale capabilities.
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Data - Facts or figures from which conclusions can be drawn. A plural noun.
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Data Capture (also known as data entry)
The process of keying-in or scanning data into an electronic format.
Data Analysis - the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Data transfer - the total amount of data that a website sends out, typically measured in gigabytes (GB)
Deep linking - the act of linking to a web page other than the website's home page
Deep Web - see invisible Web ...
Data Card " Collection of information describing the characteristics of a mailing list.
Data Mining " Discovering patterns and relationships within customer data to reveal what customers want and how they act.
Data Feed: A text file that contains the information needed to generate a website. It is provided either directly to the affiliate or indirectly through a network.
Data Entry - Entering records, names and addressing details onto computer one at a time from handwritten or printed material ...
Data Capture:
The collection, formatting and storage of information in computer memory. Some point-of-sale terminals perform data capture functions. See EDC terminal.
Data card
Information/description of a specific mailing list - source, type of buyers, titles (if appropriate), recency of list, prices, selection options, etc. Available from brokers or list owners.
Data-based budget setting: setting advertising or marketing budgets using methods that do not involve guesswork or arbitrary figures. The two main methods are competitive parity, and objective and task.
Data Collection Company
The enterprise or agency that supplies trained interviewers for clients and receives payment for services delivered.
data protection The prevention of the passing of an individual's personal information from one computer system where the information legitimately resides to other computer systems without the consent of the individual.
Data Collection - the activity of gathering facts or information about a subject in a marketing research study.
Database - information arranged in such a way that it can be stored in, and processed by a computer.
Meta Data:
Meta Tags:
Natural Listings: Also called organic listings natural listings are those that appear in the search engines in an area other than "Sponsored" listings.
Whois Data
Registration data such as the company name, address and telephone number when registering a domain name.
primary data
information that is obtained directly from first-hand sources by means of surveys, observation or experimentation, see secondary data
primary demand ...
Product Data Feeds
Online Shop Software
Shopping Channel
Merchant Partner Program ...
Scanner data is, at the present time, only available for certain grocery item product categories-e.g., food items, beverages, cleaning items, laundry detergent, paper towels, and toilet paper.
Data Types
There are two types of data to be collected:
Qualitative Data: Focuses on people’s opinions and attitudes towards a product or service.
Data marketing strategy includes collecting customer emails, then using the email addresses in promotional campaigns. However, collecting emails are only one part of a data marketing strategy. You...
Static Budget Vs. Flexible Budget ...
Data Hygiene: The process of keeping data up-to-date. Hygiene tactics include the development of processes to capture all non-delivered mail and update the database accordingly.
Data
The term frequently used to describe the contents of surveys.
Data processing
The counting and tabulating of raw information into table form suitable for future use. This term is usually associated with computer tabulations.
Raw Data Feed - Raw data is information that has been collected but not formatted, analyzed or processed. This raw data can be used to build an optimized XML feed.
Meta Data
Data about Data
Meta Search Engine
A search engine which gathers the results of other search engines to provide an wider range of results
Online: Meta Tag Generator ...
All the data that expresses the results of your campaign: totals, percents, means, evolution curves and predictions.
Stop Words
Words - such as the, a, an - that are ignored by search engines when indexing web pages and processing search queries.
external data Data that originate outside the organization for which research is being done.
Gathering data about a customer can often lead to a better service provided by the company.
Explicit Data - Information that a prospect provides that is unambiguous such as title, industry, company, etc.
Qualitative Data
or research is concerned with the understanding processes that underlie various behavioural patterns. 'Qualitative' is primarily concerned with 'Why'.
Quantitative Data ...
Primary market data is data collected specifically for the market research project and obtained directly from the relevant source
Problem/Need recognition ...
Bandwidth: Data transfer’s capacity. As this capacity depends in principle on the number of available frequencies, the "bandwidth" (in other words, the "width" of the waveband) represents generally the maximal speed transmission.
7. Collect only data that will absolutely be used in the next 12 months.
8. Be rigid, not flexible.
9. Use a simple but proven software package.
Usage Data Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search queries may be seen by some search engines as a sign of quality.
Increased usage data
Increase in brand related search queries
Traffic from the link sources to the site being linked at
Many of the new links coming from new pages on trusted domains ...
Demographics Data about the size and characteristics of an audience.
Domain Keys Email authentication system designed to verify the DNS domain of an email sender and the message integrity.
Google Trends data is presented in a line graph. The horizontal axis represents time and the vertical axis shows how often a term is searched for. Data can be broken down further by region, city and language.
Insufficient media data Time pressures External influences - pressure to produce 'creative' media plans Institutional influences on media decisions Lack of objectivity Measuring advertising effectiveness
Media Buyer: ...
Broadbrand ; A data-transmission scheme in which multiple signals share with bandwidth. This allows the transmission of voice, data, and video signals over simple medium.
Our Commitment To Data Security:
Please note that your information will be stored and processed on our computers in the United States.
A/B splitA test situation, where data is split into two or more segments. Alternate email addresses are sent one of two specific messages, and vice versa. See also Nth name.
Data-mining Using technology to break down information, often used to aid forecasting and prediction of marketing data.
Decision Makers In business-to-business, executives who have the authority to make or influence a purchase.
Simmons Market Research Bureau (SMRB) A syndicated service which provides audience exposure and product usage data for print and broadcast media.
Demographics Descriptive data describing the makeup of a given customer or prospect base, and includes information such as age range, gender, education levels, title, zip code, company size and number of More.
Search engine indexing is the process of a search engine collecting, parses and stores data for use by the search engine. The actual search engine index is the place where all the data the search engine has collected is stored.
Spam - Can refer to unwanted data sent via email or put on a Web site to game a search engine.
You should also gather quantitative data such as information about the competition's gross revenues, ownership, number of employees, legal issues, new products, industry awards and relevant trade articles.
In these cases computer time and data storage facilities are accessed over the Internet and users don't need to know where the hardware that does the data processing is.
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
This covers electronics, data technology, telecommunications, medical technology and bio-chemistry.
Bandwidth - The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps).
CACHE: The process of storing data for reuse. Also referred to as the area of memory on your computer where most browsers store files of Web pages that you have viewed recently.
 See also: Market, Marketing, Service, Product, Offer
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