Data Capture (also known as data entry)
The process of keying-in or scanning data into an electronic format.
Data Capture:
The collection, formatting and storage of information in computer memory. Some point-of-sale terminals perform data capture functions. See EDC terminal.
ADC Automatic Data Capture. The general capability of gathering status, location, and identifying information without human intervention. ADC reduces the need for manually keying in data and the risk of inaccuracies.
The data captured are available almost instantaneously to the researcher. A common application of IVR is to combine the technology with a respondent incentive.
An interpretation of data captured. A ratio can be between counts and ratios or a ratio and a count metric.
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 See also: Service, Place, Rough, Rating, Reporting
  
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