Data Collection: High-Cost Secondary Research
As we saw in the Data Collection: Low-Cost Secondary Research tutorial, there are many sources marketers can turn to in order to obtain research information.
Data Collection:
The process of collecting market research data. Data collection is accomplished through interviewing and surveying.
Data Collection - the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
Data Collection Company
The enterprise or agency that supplies trained interviewers for clients and receives payment for services delivered.
Single-Source Data Collection Occurs when a research firm develops a sample of consumer households, determines their demographic and life-style backgrounds by surveys, ...
Be aware of errors in data collection and measuring processes. For example, when collecting information on prejudice against people of other races, ...
observation A method of data collection in which the situation of interest is watched and the relevant facts, actions and behaviors are recorded.
Marketing Research analyses a given marketing opportunity or problem, defines the research and data collection methods required to deal with the problem or take advantage of the opportunity, through to the implementation of the project.
Says Mark Toner, who runs the direct-mail program for Amano, a manufacturer of computerized time recorder and data collection equipment "If a dealer wants to do a mailing, we split the cost.
9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.
Full-Service Research Supplier - a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualization, research design, data collection and analysis, and reporting.
 See also: Data, Market, Marketing, Research, Offer
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