Database Marketing
Whereby customer information, stored in an electronic database, is utilised for targeting marketing activities.
Database
A collection of organized information in which a computer can easily display and select different fields of data.
[usage] Database-driven applications unlock the fullest potential from your website.
Database Marketing
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
Database Marketing - the use of large collections of computer-based information in marketing; the database listings may be reference databases containing information on specific topics; ...
Database
In Email Marketing, the database is the list of prospects to whom emails are sent and can contain additional pertinent information.
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Database SQL: Programming language for databases request and update. Creation updates and deletes from existing database. The relational data bases are established by a set of tables.
Database Management Software:
Computer-run software that manages data and allows for saving and updating the data so that the data can effectively be used and manipulated at a later date.
Database
This can range from a simple list of names and addresses (on paper or in electronic format) to detailed profile data.
Data Capture (also known as data entry)
The process of keying-in or scanning data into an electronic format.
Database - A file that contains records, information such as customer names and addressing details, typically stored in a systematic way on computer.
Database " Collection of personal and/or transactional information about customers or prospective customers. The repository of information about a company's relationships with people.
Database
A collection of tables which often includes forms for entering data, rules for checking and validating data that which has been entered, and the format for creating informative reports.
Database marketing: compiling, analysing and using data held about customers in order to create better tailored, better timed offers that will maximise customer value and loyalty.
Decision-making unit (DMU): see buying centre.
database - A listing of current and/or potential customers for a company's product or service that can be uses for direct marketing purposes.
Lead Database - A system used to collect information on a company's leads such as demographic, BANT and behavioral data ...
Database Marketing
The use of customer and prospect information, stored in an electronic database for targeted marketing activities.
Differentiation.
Database Call Handling: An application in which the ACD works in sync with a computer database to process and route calls to appropriate locations.
Datacard: List information including counts, demographics, pricing, etc.
database A compendium of information on current and prospective users that usually includes demographic data as well as use data, volume and content. This is a privacy issue in American libraries.
A database, or index, containing every word of every web document, including filter words and stop words. Can also refer to an index without filter and stop words included.
Fuzzy search ...
a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests
solution selling ...
The database compiled on such a bot visit is added to the existing database of all other websites. At this point the new website is indexed, i.e.
Marketing Database - data brought into an organization through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
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To Add: database marketing; the long tail; mass customization; demand shaping
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JDBC Java Database Connectivity. A Java-enabled version of the Open Database Connectivity data-access specification. (See OBDC in the hard copy dictionary.) JDBC provides an API for developing data-access applets (which see).
6. Build the database manually first, before you automate it.
7. Collect only data that will absolutely be used in the next 12 months.
8. Be rigid, not flexible.
A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion
search engine marketing (SEM) ...
Inktomi Spam Database Left Open to Public - article about Inktomi's spam database from 2001
Search Bistro - links to Google's General Guidelines on Random Query Evaluation [PDF] and Google's Spam Guide for Raters ...
Index
The database of a search engine or directory.
IIS
Internet Information Services ...
Index: The database used by a search engines to collect information on a website that is used to "rank the relevancy" for a search query.
Inbound Link: A link to your website, from a site outside of your site.
Index: The database of webpages maintained by a search engine or directory.
Interactive Agency: An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/ e-commerce consulting.
By using simple databases CRM can help the organisation in segmenting their most profitable customers.
Help the organisation in targeting specific products at certain customers groups by looking at their past purchase patterns.
AdBizEvents is a database of advertising events including seminars, trade shows, meetings, exhibitions & more. Get event names, dates, costs, and contact info.
Sponsored By ...
Index
A special database in search engines that quickly locates a set of records all based on key searches.
Indexing
A process performed specifically by search engines in which they crawl the key searches and 'book' them categorically.
A must for modern database marketing. Acquisition Cost The cost of signing up a new customer. Lifetime Value is often used to compute the maximum allowable acquisition cost.
As an example, a company might use an API connection to ‘send’ list information from their database to a third party email vendor automatically, and that same interface to receive data back from the email as well.
Database information arranged in such a way that it can be stored in, and processed by, a computer. See Database Marketing.
It is not a marketing database because it does not provide for a two-way communication with customers.
Marketing Communications All methods used by a firm to communicate with its customers and prospective customers.
Search Engine: Any service generally designed to allow users to search the web or a specialized database of information. Web Search Engines generally have paid listings and organic listings.
Crawler (Spider) Search engines use a crawler (also called a spider or robot) to crawl the web, following hyperlinks from one page to the next, in order to index web pages for their database.
[edit] Term Vector Database A database using relative vectors (or relevancy) for different search phrases and pages. [edit] Text Ad A text ad is a concise, action-oriented copy describing the product or service that is being advertised.
Databases - storage space and database type.
Scripting Languages - PHP, ASP, JSP, etc.
CGI-Bin - custom scripting or prepared scripts.
FrontPage - special extensions needed for FP.
IP Address - unique number just for your website.
This is accomplished by comparing information stored in the marketer's computer database with identifier information gathered as the person is visiting a website.
The XML Sitemap file use enables a webmaster to inform search engines about URLs on a website that are available for crawling so that they are included in the search engine's database.
Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is 'defined' based upon a series of attributes and similarities.
Search Engine - in simplest terms this is a searchable online database of web pages and other online information. The most common ones are Google, MSN and AOL, but there are many more.
Search Directory - Similar to a search engine, in that they both compile databases of web sites. A directory does not use crawlers in order to obtain entries in its search database.
An index is a Search Engine's database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages.
Libraries, databases, trade literature and Internet web sites can help you fill any gaps in your knowledge. Orders are won or lost over small advantages or disadvantages.
Cable On-line Data Exchange (CODE) - A Nielsen Media Research database containing information on more than 10,000 local cable TV systems in the U.S. This system is used by cable networks to support affiliate sales.
The collection of information (contained in a large database) a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web.
Search Engine: any service designed to allow users to search the web or a specialized database of information.
This is the process of adding an individual's email address to that individual's record inside an existing database.
universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page.
The search engine indexes web pages using spider programs and stores information regarding each of those web pages in a huge database.
Also known as Express indexing, PPC Feeds enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Inktomi's Index Connect service, click here.
Professional quality software packages incorporate such amenities as databases that can feed the results of research electronically into the final manuscript, alphabetization and indexing functions, ...
Dynamic Site
A site that uses a database to store it's content and is delivered based on the variable passed to the page.
EPC (Earnings Per Click)
How much profit is made from each click from a paid ad.
ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in designing promotional campaigns ...
Google Base - Free database of semantically structured information created by Google.
E-distribute newsletter to authorized database (e-consented customers only).
Send informational bulletin to all sales and customer service reps about coming events.
SE - Search Engine - A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.
 See also: Market, Marketing, Service, Product, Services
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