Database

Database Marketing Whereby customer information, stored in an electronic database, is utilised for targeting marketing activities.

Database marketing was the force behind the presidential campaigns and record fundraising. Most political campaigns now understand the importance and are breaking records as a result. Here is how they did it. Add to Favorites Flag Article ...

Database Marketing The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.

database marketing An approach by which computer database technologies are harnessed to design, create, and manage customer data lists containing information about each customer's characteristics and history of interactions with the company.

Database Marketing - the use of large collections of computer-based information in marketing; the database listings may be reference databases containing information on specific topics; ...

Database - A computerized system used for collecting information. A database allows the user to access collected information (or data) in a meaningful way.

Database Journal DBJ offers SQL courses and other database related resources for beginner to expert developers. Latest Developer Headlines FOSS Calls For OASIS Patent Boycott Informatica Hits Data Integration Fast Lane BEA Joins Eclipse ...

Database SQL: Programming language for databases request and update. Creation updates and deletes from existing database. The relational data bases are established by a set of tables.

Database Management Software: Computer-run software that manages data and allows for saving and updating the data so that the data can effectively be used and manipulated at a later date.

Database Front End In the context of the Internet, this is an interface that integrates web applications with sophisticated database programs. Topic areas: Technology Database Marketing ...

Database marketing: Using disparate information about customers and prospects that is stored electronically to determine the most effective means and message for communicating with particular groups of those customers and prospects.

Database Cleansing The process of telephoning an individual / business to verify the contacts name, job title and address prior to a mailing. Deduplication (de-dupe) The identification and removal of duplicate names and addresses from a database.

Database Cleaning - The process of updating a list in order to remove undeliverable addresses. Database - A file that contains records, information such as customer names and addressing details, typically stored in a systematic way on computer.

Database A collection of tables which often includes forms for entering data, rules for checking and validating data that which has been entered, and the format for creating informative reports.

Database Call Handling: An application in which the ACD works in sync with a computer database to process and route calls to appropriate locations. Datacard: List information including counts, demographics, pricing, etc.

Database marketing: compiling, analysing and using data held about customers in order to create better tailored, better timed offers that will maximise customer value and loyalty. Decision-making unit (DMU): see buying centre.

database A compendium of information on current and prospective users that usually includes demographic data as well as use data, volume and content. This is a privacy issue in American libraries.

database - A listing of current and/or potential customers for a company's product or service that can be uses for direct marketing purposes.

A database, or index, containing every word of every web document, including filter words and stop words. Can also refer to an index without filter and stop words included. Fuzzy search ...

To Add: database marketing; the long tail; mass customization; demand shaping E-mail me if you want something adding. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A ...

JDBC Java Database Connectivity. A Java-enabled version of the Open Database Connectivity data-access specification. (See OBDC in the hard copy dictionary.) JDBC provides an API for developing data-access applets (which see).

Index: The database used by a search engines to collect information on a website that is used to "rank the relevancy" for a search query. Inbound Link: A link to your website, from a site outside of your site.

By using simple databases CRM can help the organisation in segmenting their most profitable customers. Help the organisation in targeting specific products at certain customers groups by looking at their past purchase patterns.

Index A special database in search engines that quickly locates a set of records all based on key searches. Indexing A process performed specifically by search engines in which they crawl the key searches and 'book' them categorically.

AdBizEvents is a database of advertising events including seminars, trade shows, meetings, exhibitions & more. Get event names, dates, costs, and contact info. Sponsored By ...

Gamelan: The Java Database Control in BEA Weblogic Many Web services use a database as part of the overall application functionality. Discover how to do this using the database control within BEA Weblogic.

As an example, a company might use an API connection to ‘send’ list information from their database to a third party email vendor automatically, and that same interface to receive data back from the email as well.

Database information arranged in such a way that it can be stored in, and processed by, a computer. See Database Marketing.

Crawler (Spider) Search engines use a crawler (also called a spider or robot) to crawl the web, following hyperlinks from one page to the next, in order to index web pages for their database.

Enhancing E-Mail Databases With Reverse Append - Mar 22, 2004 Time to Reinvent the Ad Agency? - Mar 22, 2004 CAN-SPAM: It's Your Move - Mar 19, 2004 Yahoo's New Paid Inclusion - Mar 19, 2004 ...

Databases - storage space and database type. Scripting Languages - PHP, ASP, JSP, etc. CGI-Bin - custom scripting or prepared scripts. FrontPage - special extensions needed for FP. IP Address - unique number just for your website.

This is accomplished by comparing information stored in the marketer's computer database with identifier information gathered as the person is visiting a website.

Search Engine - in simplest terms this is a searchable online database of web pages and other online information. The most common ones are Google, MSN and AOL, but there are many more.

Note that although database integration, for example, is a fairly new technology with regard to the Web, ...

Search Directory - Similar to a search engine, in that they both compile databases of web sites. A directory does not use crawlers in order to obtain entries in its search database.

In contrast to static URLs, in which the contents of the Web page do not change unless the changes are coded into the , URLs are generated from specific to a site's database. The page is merely a template to display the results of the query.

Conversion Rate - Effective Conversion Rate (ECR) is a ratio between volume of views of advertising format and volume of real actions which are the targets of the campaign (database registration, order, purchase).

The collection of information (contained in a large database) a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web.

Search Engine: any service designed to allow users to search the web or a specialized database of information.

This is the process of adding an individual's email address to that individual's record inside an existing database.

universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page.

Also known as Express indexing, PPC Feeds enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Inktomi's Index Connect service, click here.

Professional quality software packages incorporate such amenities as databases that can feed the results of research electronically into the final manuscript, alphabetization and indexing functions, ...

Data entered into a computer database multiple times as a way of ensuring accuracy of entry. "Verifying 100%" means dual entry of all responses and comparing both data sets for anomalies. wave ...

SE - Search Engine - A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.

List manager - Owner or operator of opt-in email newsletters or databases. Also software used to maintain a mailing list. Look and feel - Appearance, layout, design, functions, etc. not directly related to the actual message on an email.

Integrate Cocoon with PostgreSQL for XML-driven Apps XML and relational databases are a natural fit. Learn how to access PostgreSQL data from Cocoon, so you can develop robust XML-driven applications with a relational backend.

List Host: The management of large email address databases and distribution of emails in bulk is carried by link host. Top M ...

Newswire - An electronic data stream sent via satellite that delivers the latest news directly to print, broadcast, and online media databases across the world.

(1) Intangible assets - trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smells. (See Service Brand.) ...

CRM: Customer Relationship Management is all about customisation and one-to-one marketing which involves IT-enabled tools and other database techniques to build a relationship with the customer.

Opt-out: When a subscriber requests to stop receiving promotional offers and/or information from a database they had previously opted-in to.

WAIS (wide area information server) ; WAIS, pronounced "ways," search for data through online gopher databases. Unless you are looking for scientific information, look somewhere else.

Bot - Used in reference to a search engine robot or spider; software applications that retrieve web page information to feed into a search engine database.

Meta tags are often used to increase the likelihood that Web crawlers will index a site's pages in their database, thus enhancing the probability that the page will be listed on a search results page.

SPIDER: Also known as a "robot" which is an automatic software program that serves a search engine by exploring the Web and collects Web page addresses and stores them in a huge database.

D databaseA collection of bits of information that can be grouped, collated, sorted and analyzed in numerous ways to provide a variety of information and reports. debossingSee embossing.

See also: Market, Marketing, Service, Rough, Product