Database Marketing
Whereby customer information, stored in an electronic database, is utilised for targeting marketing activities.
Database Marketing
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
Database Marketing - the use of large collections of computer-based information in marketing; the database listings may be reference databases containing information on specific topics; ...
Database marketing: compiling, analysing and using data held about customers in order to create better tailored, better timed offers that will maximise customer value and loyalty.
Decision-making unit (DMU): see buying centre.
Database Marketing
The use of customer and prospect information, stored in an electronic database for targeted marketing activities.
Differentiation.
To Add: database marketing; the long tail; mass customization; demand shaping
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A ...
A must for modern database marketing. Acquisition Cost The cost of signing up a new customer. Lifetime Value is often used to compute the maximum allowable acquisition cost.
1. Understand that successful database marketing is not a technology issue.
2. Draw a picture or process diagram of how the marketing database needs
to work.
3. Focus on any output which will be used outside of your direct control.
Marketing Database - data brought into an organization through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
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Mass Marketing Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is aimed at a small selected audience.
 See also: Database, Marketing, Customer, Market, Target
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