day-after recall test
marketing glossary
marketing definitions
Definition: A research method that tests consumers' memories the day after they have seen an ad, to assess the ad's effectiveness.
Day-after recall test A research method that tests consumers' memories the day after they have seen an ad, to assess the ad's effectiveness.
Burke test - A method of posttesting television commercials using a day-after recall test (now known as ASI Recall Plus Test) ...
 See also: Research, Recall, Competitive, Recall Test, Market research
  
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