Daypart - The time segments that divide a radio or TV day for ad scheduling purposes. These segments generally reflect a television station's programming patterns.
Dayparting
Dayparting is a campaign level option in PPC programs that allows managers to automatically run ads on a certain day of the week or time of the day.
Dayparting: The ability to specify different times of day - or day of week - for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
dayparts - The time segments into which a day is divided by radio and television networks and station for selling advertising time.
Daypart - Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected.
Daypart Broadcast media divide the day into several standard time periods, each of which is called a "daypart." Cost of purchasing advertising time on a vehicle varies by the daypart selected.
Daypart
Time periods of the broadcast day. Television dayparts include daytime, early fringe, prime time, etc. Radio dayparts include morning drive, midday, afternoon drive, etc.
Deep link ...
While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords.
Microsoft AdCenter - Microsoft's cost per click ad network. It includes a few interesting features (dayparting, demographic-based bidding, etc.), but it is still a little behind in quality compared to Google AdWords [link].
 See also: Media, Market, Audience, Advertiser, Service
  
|
RSS
