Dayparting
Dayparting is a campaign level option in PPC programs that allows managers to automatically run ads on a certain day of the week or time of the day.
Dayparting: The ability to specify different times of day - or day of week - for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords.
Microsoft AdCenter - Microsoft's cost per click ad network. It includes a few interesting features (dayparting, demographic-based bidding, etc.), but it is still a little behind in quality compared to Google AdWords [link].
 See also: Technology, CTR, Conversion rate, Value, Store
  
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