De-Dupe
Eliminate any duplicate ("dupe") listings in a mail, telephone, e-mail list. This is not a trivial exercise since the listings may not be perfect duplicates.
Dupes (de-dupe)
Two or more identical names and addresses on the same mailing list. To achieve cost efficiencies remove duplicate names (de-dupe) must be performed.
Deduplication (de-dupe)
The identification and removal of duplicate names and addresses from a database.
* DP is an added costs if you have to merge/purge your lists or "de-dupe" or enhance
them with other data.
** Different costs depend on different levels of qualification.
 See also: Data, Direct mail, Dupe, Market research, Prospects
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