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Deceptive advertising

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Deceptive Advertising - Definition of Deceptive Advertising ...

 


deceptive advertising
advertising intended to deceive consumers with false or misleading claims
deceptive packaging ...

Deceptive advertising - Any representation, omission or practice likely to mislead consumers.
Demographics - Statistical division of a potential market into categories such as age, gender, ethnicity, income, education, consumption habits etc.

Deceptive advertising FTC definition: A representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances. To be regulated, however, a deceptive claim must also be material.

See also: Advertising, Service, Customer, Research, Marketing