| |
Home Business & Finance Marketing Marketing Tools and Help Marketing Glossary Deceptive Advertising - Definition of Deceptive Advertising ...
deceptive advertising advertising intended to deceive consumers with false or misleading claims deceptive packaging ...
Deceptive advertising - Any representation, omission or practice likely to mislead consumers. Demographics - Statistical division of a potential market into categories such as age, gender, ethnicity, income, education, consumption habits etc.
Deceptive advertising FTC definition: A representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances. To be regulated, however, a deceptive claim must also be material.
See also: Advertising, Service, Customer, Research, Marketing
|