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Deceptive Pricing

Marketing & Web  Deceptive Packaging  Deciders

Deceptive Pricing - the pricing of goods and services in such a way as to cause a customer to be misled; an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.

For example, the Federal Trade Commission has strict policies and procedures for marketing that has deceptive pricing; uses the word "free"; or makes unfounded claims about a product or service.

Deceptive pricing is outlawed in the US by the Federal Trade Commission.

See also: See also: Marketing, Market, Needs, Pricing, Objectives

Marketing & Web  Deceptive Packaging  Deciders

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