Deceptive Pricing - the pricing of goods and services in such a way as to cause a customer to be misled; an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
For example, the Federal Trade Commission has strict policies and procedures for marketing that has deceptive pricing; uses the word "free"; or makes unfounded claims about a product or service.
Deceptive pricing is outlawed in the US by the Federal Trade Commission.
See also: Objective, Needs, Marketing, Strategy, Pricing