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Demand-Pull Approach

Marketing & Web Demand generationDemarketing

Demand-Pull Approach - developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.

 


an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis, see demand-pull approach
production goods ...

See also: Cycle, Purchase, Cost, Life cycle, Forecasting

Marketing & Web Demand generationDemarketing

 
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