Demand Creation: Quick vs Lagging
As we discussed earlier, the success of promotional activity may not always be measured by comparing spending to an increase in product sales since marketers may use promotion to achieve other objectives.
Demand is the desire for a product at the market price: supply is the quantity available at that price.
Demand-Based Pricing
Definition: Price depends upon your customers' perception of your products' value and the level of demand for your item. Your product must provide a unique benefit to your target market.
Demand-Oriented Pricing An approach by which a retailer sets prices based on consumer desires. It determines the range of prices acceptable to the target market.
Demand Inelasticity - see Inelasticity of Demand.
Demand-Backward Pricing - a method of pricing in which prices are set by determining what consumers are willing to pay; then, costs are deducted to see if the profit margin is adequate.
Demand Bias:
Corruption of the research when the respondents assume to know or actually know the research agenda. This can occur when the research sponsor is revealed to the respondents.
Demand Generation - The act of using marketing to create interest or demand in a company's products or services ...
demand generation
also known as lead generation, see integrated demand generation platform
demand-pull approach ...
Demand Pull Approach - developing new products on the basis of market demand rather than on that of company-generated ideas.
Demand Similar Standards of Your Peers
While your organization may be an enlightened champion of fair information practices, others may not be quite so quick to take up the banner of effective self-regulation.
Joint demand: where demand for one product or component in a B2B market is dependent on the supply or availability of another, for example a computer assembler's demand for casings might depend on the supply or availability of disk drives.
latent demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing product
LCMS ...
derived demand - A situation where demand for a particular product or service results from the need for other goods and/or services. For example, demand for aluminum cans is derived from consumption of soft drinks or beer.
demand The number of units of a product sold in a market over a period of time. For example, six thousand library books were circulated in Branch X's market area last year.
Primary demand advertising - Advertising designed to increase interest in the generic product category, rather than a specific brand or product.
Consumer demand is a want for a specific product supported by an ability and willingness to pay for it.
Customer loyalty ...
Radio on demand, over the interent
Real Simple Syndication (RSS)
A tool allowing users to receive automatic notifications of new content on the page ...
Video On-Demand (VOD)
Allows VCR-type control of broadcast or cable programs, or video and movies offered on a PPV basis.
The process demands the inclusion of all essential procedural steps so that a cost might be attributed to each and the baseline benefits of each might be established.
However, the demand for super affiliates gives them more leverage than the average affiliate.
Echeck A demand for payment sent electronically over a network by a buyer (generally a consumer) to a seller (generally a merchant) and sent on over a network to the seller's bank and thence to the buyer's bank. See debit transfer.
POD (Print-on-Demand) A type of printing where direct mail and other marketing collateral are printed on-demand, i.e., one at a time. Compared to traditional offset printing with high volume More.
Selective demand advertising Advertising which promotes a particular manufacturer's brand as opposed to a generic product. See Primary demand.
In contrast, in good times, firms serving those needs may have difficulty keeping up with demand. One important point to realize is that different industries are affected to different degrees by changes in the economy.
The demand for undyed wool, from the continent, was banned. Six years earlier the London dyers persuaded the government to ban all undyed cloth. All the small south coast exporters felt the pinch from this ban and one by one faced extinction.
Communication by the manufacturer is not only directed towards consumers to create demand.
Aside from the quality of a product or service and whether there is an acceptable demand for it the Conversion Rate mainly depends on the quality of the sales copy.
If a seller sets a price too low, using a classified advertisement for example, the demand will be high and the product will be purchased.
Good products that are hard to distribute still may be marketable if there is a clear demand for the products with merchants and consumers.
His company recognizes that in today’s highly competitive business environment, companies are demanding top performance of their employees in order to further the bottom line.
Double opt - in: Principle by which a subscription demand for a newsletter becomes actual only having clicked a link appearing in recording confirmation email subscription demand.
Affirmative Consent - A demand of the Senate Commerce Committee Report for the CAN-SPAM Act which requires the recipient make some active choice or selection.
Auto-adjustment of the price of a virtual item based on demand and the state of the virtual economy. The lowering of the price of a good could increase its demand and sale but dilute the exclusivity factor.
ROI ...
price elasticity of demand A measure of how responsive demand for a product is to changes in price.
privatization The sale of state-owned enterprises to private investors.
RealAudio: A commercial software program that plays audio on demand, without waiting for long file transfers. For instance, you can listen to National Public Radios entire broadcast of All Things Considered and the Morning Edition on the Internet.
Desktop software that synchronises with a mail server periodically (imap) or on demand (POP) to give a convenient way to access mail and administer email with an enhanced set of tools.
Consumer Survey - A survey conducted to identify existing and potential demand for a product or service, be it new or existing.
Control Group - A group of people which is used as a cross-reference check for a sample group.
Because of the value that articles can generate for the author in terms of traffic, it is much more common on the internet for people to give away articles freely in return for links to their site than to demand payment for the right to publish.
Definition: Developing unique product differences with the intent to influence demand.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
With e-mail having established itself as a legitimate messaging channel, recipients are demanding more relevant information from it. Realistically, no one expects every message to be 100% relevant.
FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.
What Are You REALLY Selling? Understanding Features vs. Benefits
Eight Ways to Create Headlines That DEMAND Attention!
Four Steps To Writing a Great Classified Ad
Create a Circle of Influence
Failure is NOT an option! ...
Brand Equity The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable.
Rich Internet Applications (RIA)
Applications such as Ajax and Flash that provide a better user experience by delivering content in an on-demand web environment.
Robot
Often used to refer to a search engine spider.
The rate for advertising as appears on the media outlet's rate card. Discounts against this rate may be available depending on volume purchased and current supply and demand.
Contributed by: MarcommWise Staff
Center Spread ...
Non-Duplication Rules - FCC rules which allow a TV broadcast station that has purchased exclusive rights to network programming within a specified area to protect its exclusivity on local cable systems. The rules allow a local TV station to demand ...
Marketing Campaign - A specific, defined series of activities used in marketing a product or service. The future estimated effects of a new marketing campaign must be included in demand and resource planning.
K
Keyword A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.
Overrun
Additional numbers of a print vehicle that are produced in excess of those needed for distribution. Overruns may take place to meet unexpected needs or demands.
A surprising device to find in your shopping, it sets out to make consumers think. There's all the taste and quality that the market demands but the message is unashamedly powerful - drawing people in and prompting them to question their everyday ...
However, for a phrase such as 'computer', an advertiser can expect heavy competition for prominent placement and expect to pay premium per-click rates. It all comes down to supply and demand for the keywords and phrases that the advertiser wishes to ...
Software should be appropriate to both the demands of the work at hand and the requirements of the publisher (which may contract for a manuscript suitable for on-disk editing and electronic design, composition, and typesetting).
Pull Promotion Promotion that addresses the customer directly, intended to get them to demand the product, and "pull" through the distribution chain.
Push Promotion Promotion relies on the next link in the channel - e.g.
 See also: Market, Product, Marketing, Customer, Offer
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