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Demarketing - marketing aimed at limiting growth; pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
demarketing The process of reducing the demand for a product--or decreasing consumption.
demographics Objective characteristics of consumers such as age, income, education, sex or occupation (Assael.) ...
 See also: Cycle, Advertising, Analysis, Consumer, Customer
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