Demographic Characteristics

Demographic Characteristics - variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.

See Demographic Characteristics. Mark-Down if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.

Segment:
A selected area defined by demographic characteristics as identified by a researcher.
Segmentation:
Separating the population into subsets by common attributes. Age, income, product preference are just a few attributes.

Geodemographics: a combination of geographic and demographic segmentation that can either give the demographic characteristics of particular regions, neighbourhoods and even streets, ...

Anyone who has visited Tokyo or Hong Kong, Zurich or Buenos Aires, New York or San Francisco will attest to the fact that every market has unique geographic and demographic characteristics.

demographic segmentation - A method of segmenting a market based on the demographic characteristics of consumers.

value and life style system - a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics
value added reseller (VAR) ...

Ascription
Ascription is a model developed used to achieve a complete data set. The technique ascribes missing data by assigning responses from a donor respondent to a recipient respondent with similar demographic characteristics.

See also: Marketing, Product, Market, Offer, Service