Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation.
See Segmentation Bases.
Demographic Segmentation: A means of segmenting customers based solely on demographics (age, income, gender, ethnicity, etc.). Learn More
Demographics: The characteristics of human populations, such as size, distribution, gender, age, education, marital status, type of housing, and income.
Demographic segmentation: grouping consumers on the basis of one or more demographic factors.
Demographics: the measurable aspects of population structure, such as birth rates, age profiles, family structures, education levels, occupation, income and expenditure patterns.
demographic segmentation - A method of segmenting a market based on the demographic characteristics of consumers.
Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality
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Demographics originates from the word ‘demography’ which means a ‘study of population’. The population can be divided into age, gender, income, and family lifecycle amongst other variables.
Market segmentation strategy whereby the intended audience for a given product or service is divided into categories based on demographic variables (demographics).
Geo~ model made famous by New Labour for classifying neighbourhoods into lifestyle types.
Employing individuals to visit or contact retailers or service providers anonymously in order to evaluate customer service, display quality, prices, etc.
~ Dividing consumers into groups based on selected demographics, so that different groups can be treated differently.
Marital Status - whether an individual is married, single, divorced or widowed; an important variable in demographic segmentation.
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See also: What is the meaning of Brand, Marketing, Segment, Consumer, Product?