Demographic segmentation

Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.

Demographic Segmentation: A means of segmenting customers based solely on demographics (age, income, gender, ethnicity, etc.). Learn More ...

Demographic segmentation: grouping consumers on the basis of one or more demographic factors.

demographic segmentation - A method of segmenting a market based on the demographic characteristics of consumers.

Demographic segmentation
Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality
Depth interview ...

Demographic Segmentation
Demographics originates from the word ‘demography’ which means a ‘study of population’. The population can be divided into age, gender, income, and family lifecycle amongst other variables.

Demographic segmentation - Division of consumers into groups based on demographic information so that different groups, such as teenagers and pensioners, can be targeted differently.

Demographic segmentation
Market segmentation strategy whereby the intended audience for a given product or service is divided into categories based on demographic variables (demographics).

Marital Status whether an individual is married, single, divorced or widowed; an important variable in demographic segmentation. See Demographic Characteristics.

whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation
mark-down ...

See also: Marketing, Segmentation, Market, Consumer, Services