Demographic Variables - see Demographic Characteristics.
Demography - the study of the range of physical, social and economic characteristics that exist within a population.
Demographic variables essentially refer to personal statistics such as income, gender, education, location (rural vs. urban, East vs. West), ethnicity, and family size. Campbell's soup, for instance, has found that Western U.S.
In particular, demographic variables are an important component in creating customer profiles.
A method of analysis combining geographic and demographic variables For an example, see 'ACORN'
Geodemographics
GLAM
Graphic Design
Grey Market ...
Geodemographics:
An analysis technique combining geographic and demographic variables.
Geodemography:
The study of population characteristics set within a spatial context.
Demographic segmentation
Market segmentation strategy whereby the intended audience for a given product or service is divided into categories based on demographic variables (demographics).
measurable series of psychographic (as opposed to demographic) variables involving the interests and beliefs of users. Note, because psychographics are usually expensive to gather, yet offer a more precise profile of users, demographic variables are ...
 See also: Variable, Marketing, Market, Offer, Segment
|
